ExitJunction and Adsense

One of the major concern of webmaster that is installing the Exitjunction scripts on their site is if Exitjunction scripts comply to Adsense TOS. While we can't answer that for Adsense, we would think that there should not be any violation. In this post, we would like to address two other important points about installing ExitJunction scripts on Adsense site.

The first is how it will affect your Adsense earnings. Most experienced Adsense publisher would have known that one of the most important factor that affect their Adsense earning is the source of the traffic. If your visitors comes from some social sites and click on your Adsense advert, then you will only earn a nickle from the click. These types of visitors usually do not convert well into sales for Adsense advertisers.

On the other hand, if your visitors found your site from Search Engines, these types of visitors are usually genuine visitors looking for information. When they click on your Adsense advert, you will get higher pay per click because these types of visitors convert well into sales.

Needless to say, there are also other factors involved such as whether your site is optimised for Adsense ads, whether the advertiser's site was optimised and few other factors, which we shall not be discussing in this post.

When you install ExitJunction scripts on your site, visitors who reached your site from Search Engines (the types of visitors you want as they will bring in more income for your Adsense), Exitjunction will quickly redirect the visitor to ExitJunction site and then redirect them back to your site. This happens very fast if you install ExitJunction scripts on the header of the site, so fast that it may not be noticeable. How can you tell that this is so?

If you have installed StatCounter on your site, pay attention to the referring page. If you have installed EJ script on the header, then they will not be any referring page in Statcounter report. If you try installing EJ script on the body and leave the Statcounter script on the header, you will see that each visitor that reach your site from search engines will be quickly be redirected to ExitJunction and then back to your site.

Now, when these visitors clicked on your Adsense ads, are they still targetted visitor? We are not sure if Google Adsense will still count them as targetted visitors as they comes from EJ site instead of directly from search engines. If Google Adsense considered them as non-targetted visitors, your Adsense earnings will suffer.

On another matter, Google definitely do not like scripts that redirect visitors to another site. While we can't determine if installing EJ scripts will affect your site ranking and etc, we are finding that it seems that EJ is affecting our SERP for two of our education related site. We are not sure if it is a coincidence that the two sites had seen some drop in visitors finding us through search engines.

That's all for this post at the moment. If you have any experience with ExitJunction, do leave us with your comments.